MOTOR NEURONE
DISEASE ASSOCIATION

A Christmas Campaign developed for MND Association. The campaign centred around voice banking. MND progresses quickly but voice banking as soon as possible after diagnosis means that people can continue to communicate with loved ones. People’s vocabulary, intonation, humour and catch phrases are as unique as they are. I captured this within the concept using an inspirational case study called Sue. Sue had a wonderful Yorkshire accent and used very unique phrases as part of her Northern heritage. This was part of her identity that she would lose could she not bank her voice in time. I captured this thought in this impactful visual style that was used throughout the campaign. Sue’s unique phrases making up her image and, therefore, her identity.