BLUE CROSS

In a report exploring how Covid-19 has affected pets and pet owners, Blue Cross identified a number of issues, including lack of socialisation and separation anxiety. With the significantincrease in pet ownership since the first lockdown in 2020, the charity wanted to highlight these issues. I created an awareness campaign to help owners identify signs of stress in their pets. As the campaign was primarily going to be executed on crowded social media platforms, it needed to stand out. The idea and visuals focused on showing some of the surprising signs of stress in pets that an owner might not be aware of, in a comical way. This provided standout while also shedding light on the serious issue and prompting viewers to seek additional advice from Blue Cross.