ST JOHN
AMBULANCE

Using the proposition “A gift in your Will can help St John Ambulance train more young people to be the lifesavers of the future,” my copywriter and I developed concepts to encourage existing supporters to leave a gift in their Will.

Our “Future Lifesavers” concept brought the idea of future possibility to life, using heartwarming photography of children who could one day be trained in first aid. The concept had the “aww!” factor, which helped it stand out. However, it was also thought-provoking, showing supporters the profound impact their legacy could have on future generations.