WATERAID

A legacy campaign encouraging supporters to leave a gift in their Will to WaterAid. The campaign showed potential legacy donors how their gifts could be used to provide practical items, such as building a tap to give a village clean water. It demonstrated to supporters that the tangible outcome of their gift would lay the foundation for making a lasting impact for generations to come. I conceptualised and designed various items for the campaign, including inserts, information packs, and Will guides.