STROKE ASSOCIATION

Stroke is a leading cause of adult disability in the UK, striking every five minutes. Yet, stroke research receives only a fraction of the funding compared to other conditions such as cancer and dementia. This direct mail pack was sent to warm supporters who had previously donated to the Stroke Association. It introduced them to an exciting new piece of research that could enable healthcare professionals to diagnose a stroke with a simple saliva test, drastically improving the chances of survival. The aim was to encourage supporters to donate, enabling further research to be conducted.