SAMARITANS

As part of a wider campaign aimed at ‘Breaking the Silence’ on suicide during the winter period, I was tasked with creating a low-cost thank-you gift to ensure supporters felt appreciated and knew that Samaritans cared about their wellbeing during difficult times. The self-help tip guide provided supporters with advice and techniques to help them relax when they might be feeling overwhelmed. The whimsical illustrations helped create standout and set the self-help guide apart from the more emotive aspects of the campaign.